The incident led the YouTube community to see it as the difference between how premium-tier or “white listed” channels - those that bring in their own advertising deals - and videos from regular creators are treated. “I made up abbreviations to say like CV, but it still gets tagged as unsuitable.” YouTube demonetized the videos but continued to allow ads on videos about the subject from channels like Jimmy Kimmel Live. Both creators made videos about a mass shooting in Las Vegas that left more than 50 dead and left monetization on with the intention of donating the proceeds to different charities. This is an issue that has come up time and time again in 2017, Casey Neistat and Philip DeFranco pointed fingers at YouTube for giving news channels preferential treatment. News channels often run videos about sensitive topics with ads that play because they provide the ads themselves. “It was in a video about GDC being cancelled, so maybe events affected by coronavirus being talked about can trigger their bot for review as well.”īut not everyone gets demonetized. “I made up abbreviations to say like CV, but it still gets tagged as unsuitable,” Downey tweeted. Another YouTube creator who runs the Nintendo Prime channel said the “two or three” videos that referenced the virus were hit, adding that “one time I just said that thing that started in China,” and got dinged. He tried to avoid using the word “coronavirus” in an attempt to keep his video monetized, but it didn’t work. Jonathan Downey, who runs the popular gaming channel Spawn Wave, made a recent video about the Game Developers Conference shutting down. Sebastian isn’t the only creator concerned about their video being demonetized. Disney’s theme parks have shut down across Asia, and more offices are telling employees to stay home. Fears over the virus spreading have led to organizers for massive tech conferences, including Google I/O, Facebook’s F8, and the annual Game Developers Conference, to cancel or postpone the events. More than 95,000 COVID-19 (the disease caused by the novel coronavirus) cases have been reported worldwide, and more than 3,200 people have died. The new coronavirus meets the typical criteria. “A, I am not a healthcare professional, and B, I don’t need my video demonetized.” The policy exists to protect advertisers.
“As such, all videos focused on this topic will be demonetized until further notice,” Tom Leung, product officer at YouTube, said in a recent video. YouTube said that the coronavirus outbreak is now being considered a sensitive topic. These videos are allowed to stay on the platform they just can’t make money from YouTube’s built-in ad service. The company’s advertising guidelines state that sensitive topics - usually a recent event with a “loss of life, typically as a result of a pre-planned malicious attack” - are normally not suitable for advertising. YouTube has demonetized videos about sensitive subjects in the past.
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“For today’s video, I won’t be directly commenting on the recent health related news because A, I am not a health care professional, and B, I don’t need my video demonetized,” Linus Sebastian, host of Linus Tech Tips, says at the beginning of recent video about buying a new PC in this period. Everyone wants to talk about the novel coronavirus outbreak right now, but you might hear YouTubers avoiding the subject - if they talk about it, they risk getting their ads shut off.
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